Thumbnails that get the click.

YouTube Thumbnail Designs

Thumbnail Redesigns

Existing thumbnails alongside our redesigned concepts.

Before

After

Money in the Year

Before

After

Hiking in the Lakes

Before

After

Running

Before

After

Trawler

Before

After

Lava

Concept Thumbnails

Example designs created from a video's title and subject.

Sea trialing the all new AXOPAR 29 CCX.

Driving my 715 HP Aston Martin DBS to Skyfall.

Surfing glassy waves after work in Indonesia.

1. 01

   What is the video title?

   Please provide the final or working title of the video.

2. 02

   What is the video about?

   Send us the video if possible. If not, give us a short summary of what happens and the main idea.

3. 03

   What should the thumbnail focus on?

   Is there a particular person, object, moment, result or part of the video you want us to feature?

4. 04

   What should the viewer feel?

   For example: curiosity, excitement, shock, fear, amazement or intrigue. What should make someone think “I need to click this”?

5. 05

   What style do you like?

   Send us any example thumbnails or styles you like. This helps us understand the look you’re going for.

6. 06

   What assets can you provide?

   Please send any photos, images, graphics, logos or other material you’d like us to use.

7. 07

   Are there any branding or restrictions?

   Tell us about any brand colours, fonts, visual styles, required elements or things you don’t want included.

8. 08

   What has worked well before?

   If you already have a YouTube channel, send us any previous thumbnails that performed particularly well or poorly. If available, CTR and impressions data can also help us make better decisions.